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Project Management, roles, skills and career paths

You’ve probably heard of the role of project manager. And now you’re wondering what these professional roles consist of and what their tasks and career paths are. Well, in this article we will tell you all about the Project Manager roles, their competencies, skills, and salary expectations.

What is Project Management?

Firstly, let’s define what it is. Project Management is the process of planning, developing, and delegating responsibilities for an organization’s intended objectives of a particular project according to agreed criteria.

What is a Project Manager?

Then, based on the definitions found on the Internet, the Project Manager is the person responsible for planning and safeguarding the successful execution of the steps to carry out a project. In other words, it is the profile that coordinates the work of the team to meet the objectives.

Large companies have always invested in a similar role to take responsibility for the management and supervisory tasks. But, why are the roles and skills of the Project Manager more important today than ever before? What has changed so that all companies have decided to incorporate one in their ranks?

The answer is simple. The digital business context in which we find ourselves is very changeable and the strategy varies according to external demands. This is why today, more than ever, companies need Project Managers, who will keep the focus on objectives and take into account the external factors that the team is facing.


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Roles and skills of a Project Manager

The most relevant roles and skills of a Project Manager include:

  • Defining the reason why a project is needed
  • Specifying the quality of each deliverable part
  • Estimating the resources and timelines required
  • Developing and implementing a plan and processes for the project
  • Leading and motivating the team
  • Managing risks, issues and changes to the project
  • Monitor progress
  • Maintain ongoing communication with stakeholders

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Salary expectation of a Project Manager

Salary expectation of a Project Manager

According to the data, 71% of Project Managers who have shared their salary say that it has increased in the last year. The demand for this profile continues to grow steadily, mainly in countries such as Mexico, Colombia, Peru, and Spain.

Of course, the salary depends to a large extent on the project management experience that each person brings. Among the most in-demand profiles, the average salary of a Project Manager with 2 to 5 years’ experience is between $30,000 and $40,000 gross per year, depending on the geographical area and the size of the company.

Skills of a Project Manager

Skills of a Project Manager

The role of project manager, unlike other profiles, does not require purely technical knowledge. Rather, it requires a specific set of skills that are acquired while working in the profession. For example, the ability to plan, organize, coordinate and control work.

1. Leadership

In the digital era, the role of the Project Manager must revolve around leading and driving the digital transformation within the company. A good leader must know how to transmit these values to their team. Also, they need to transmit their motivation to work and achieve the objectives.


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2. Teamwork

Being a leader does not mean that you do not need to work in a team. On the contrary, you need to interact with many hierarchical levels within the company, and it is important to know how to do it with each one of them to clearly determine the objectives and guidelines to be followed.

3. Organization

To a large extent, the Project Manager’s job is to organize, organize and organize. The organization of the processes and actors involved in the project depends on him/her, as well as a good organization of the deadlines and times of the actions.

4. Communication

If there is one thing a Project Manager is expected to be, it is a great communicator. One of their tasks is to create good communication channels and ensure that all the agents involved in the project know and are clear about their role in the planning.

5. Conflict management skills

In addition, interpersonal relationships in project management are a fact of life, and it is inevitable that conflicts may arise at some stage. That is why it is important that the Project Manager knows how to manage this type of problem and act as a mediator to solve them and create a good working environment.

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6. Ability to delegate

A good manager must also be aware of his or her limitations and assume that it is impossible to cover everything. Therefore, it is important that he/she knows when to delegate and trust his/her subordinates, respecting their functions and motivating them in their work.

7. Detail-oriented and attentive

The quality of the service provided is one of the main objectives to be met by the Project Manager. To this end, he/she must be demanding and attentive to detail, assessing at all times that the standards of excellence are met and being able to identify what goes wrong to make the right decision at all times. 

8. Knowledge of the market

Undoubtedly, if the project has a market outlet, it is the Project Manager’s job to know the trends and the competition that may arise to adjust the focus of the objectives towards success.


The position of e-CRM (electronic customer relationship management) project manager lies at the intersection of the IT, marketing, and sales functions. This role occupies an important place in the field of web-based customer relations, as it coordinates the implementation of digital campaigns across all of a company’s digital platforms.


Read also our article on the job description of the e-CRM project manager to learn about the required skills and salary expectations for this position.


9. Target orientation

In addition to setting the main objectives within a project, unforeseen events can also arise. It is crucial that the Project Manager knows how to guide the team with quick and precise decision-making, and establishing deadlines.

10. Knowledge in evaluation and metrics

Having knowledge of analysis and metrics is essential for the Project Manager since one of its functions is to evaluate the efficiency, progress, performance, productivity, and quality of a project or product. In this sense, metrics help to know the status of the ongoing project in terms of time, costs, and profitability.


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11. Budgeting and planning

The budget indicates how funds will be spent during the lifetime of a project. The Project Manager needs to define in terms of cost all efforts invested in each task.


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What you need to study to become a Project Manager

Professionals with specific and multidisciplinary training with a digital base who manage value, time reduction, agility, and reliability of objectives are becoming increasingly important in companies. Although there is no specific career with which to learn to cover Project Manager roles, you do need to have skills in management, business, and techniques such as design thinking, problem-solving, and Agile & Scrum.

Design Thinking

Project Manager skills Design Thinking

Design Thinking is a discipline that is based on the sensitivity and methods of designers to match the needs of people with what is technologically feasible.

Brands are constantly looking for digital experts that combine emotion and innovation. It is within this context that they seek the help of a Creative Technologist.

The Creative Technologist plays an important role in the digitization of an agency or brand. His or her main mission is to help position brands through technology and innovation. It is a hybrid job that combines expertise in technology, marketing, and design.


Also read about the Creative Technologist


Problem Solving

Project Manager skills Problem Solving

Problem-solving is the skill that determines why a problem arises and how to solve it. It starts with identifying issues, devising solutions, implementing these solutions, and evaluating their effectiveness.

Agile and Scrum

Project Manager skills Agile and Scrum

Agile and Scrum is the process of regularly applying a set of best practices to work collaboratively as a team to achieve the best possible outcome for a project. Moreover, Agile and Scrum are some techniques used to achieve objectives.

The Agile transformation can be a very difficult project for a company. Many reasons can lead to failure: management not open to agility, change of direction and goals…
The Agile Coach is a change agent for companies on the road to agility. He helps companies transform over the long term.


Also read our Agile Coach Job Descrtiption


On the other hand, the origin of the term Scrum comes from rugby. The job of the Scrum Master is analogous to that of the scrum-half. The Scrum Master has the responsibility to push others in the right direction. Promote team unity, and communicate with the outside world. The Scrum Master, therefore, acts as a guide. He or she helps and facilitates the work of the team, with a view to improvement and adaptation.


Also read our Scrum Master Job Description


Jira is a multi-functional platform developed by Atlassian that facilitates the management of development and Agile projects. It is a tracking software enabling teams to define activities, identify blockages and share information. This tool is specifically designed to meet the needs of teams working in Scrum or Kanban.


Explore the role of the Jira Administrator


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Job Descriptions Project Manager

E-CRM Project Manager : Job Description

Use our template to create a compelling and comprehensive E-CRM PM job description to attract top talent.


The e-CRM (electronic customer relationship management) project manager position is at the crossroads of the IT, marketing and sales functions. This role occupies an important place in the field of customer relations on the web; since it coordinates the implementation of digital campaigns across all of the digital platforms of a company.


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What is the role of the e-CRM Project Manager?

Build the appropriate databases

The experts must first identify the target customers in order to adapt all pertinent actions according to the objectives set. They must then define the means to collect all the relevant data for a given customer. For example, age, family situation, opinion on a product, etc., and they must set up the according processes.

Develop programs to connect with customers

Further, the e-CRM Project Manager must use the right methods to create links with customers and retain them. For example by sending email campaigns. The objectives are to better understand the consumer and retain them to develop sales and generate profit. One of the priorities of the position is therefore to analyze the behaviour of users and their browsing habits.

Put in place strategies to offer products that meet customer expectations

In addition, the goal of the e-CRM Project Manager is to provide value to the customer. To meet their purchasing potential and follow the evolution of their tastes. They need to define a strategy for leveraging visitor and customer data and implement e-CRM solutions to offer products adapted to the profile of each contact. They then set up automated campaigns and tracks their actions to measure ROI.

Required skills to

Excellent analytical and project management skills

The e-CRM Project Manager must also know the client and develop a link between them and the company. For this, they must have robust data processing and analytical skills and a strong appetite for project management.

Good ability to interpret customer reactions

Good interpersonal skills are a must here. The expert is in direct contact with the client and must have good interpersonal skills to be able to interpret user behaviours and needs.

Strong technical knowledge of digital tools

The expert in e-CRM Project Management must have perfect knowledge of the various digital tools employed by the company. In order to carry out the relevant analysis, ensure the correct implementation and monitoring of campaigns. They must also master statistical tools.

Also discover the other Project Managements roles and career paths

The E-CRM Project Manager within the industry

This job has been very popular for some years now and keeps attracting more and more young graduates in commerce, IT or marketing. However, there are not that many available positions, and the hiring rate is relatively low due to strong competition.

This role has developed in many sectors of activity: e-commerce, banking, insurance, telecoms …

Salary of the e-CRM Projet Manager

The average daily rate fluctuates between €500 and €900.

Training of the e-CRM Project Manager

Most e-CRM Project Managers have a university-level degree. Studies in sociology and training as a webmaster also help you gain access to this kind of position. But you should know that prior professional experience is essential before becoming an e-CRM Project Manager.

In terms of evolution; after a few years of experience as an expert in e-CRM Project Management, it is possible to occupy a position of marketing director in a relatively technical context.