Tag: IT who is who

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Digital Job Descriptions

SEO Expert : Job Description

SEO Expert
SEO, or natural referencing, has become a key point in generating quality traffic on a website. And users are growing more impatient. Enter the SEO Expert.

Use our template to create a compelling and comprehensive SEO Expert job description to attract top talent.

SEO, or natural referencing, has become a key point in generating quality traffic on a website. And users are growing more impatient: 91% of clicks are on the first page of the search engine. It is hence essential for a company to devote resources to maximising its online visibility. Enter the SEO Expert.

Also explore the role of the IoT Consultant

What is the role of the SEO Expert?

Performing an audit

The SEO Expert is often called upon by a company to review its SEO strategy. Their first mission is to analyse the current state of the site (metadata, keywords, etc.), the target, the impact (click-through rate, bounce rate, etc.), as well as the websites of competitors.

Strategy prescription

Once the analysis phase has been completed, the SEO Expert will be able to define an action plan and establish the strategy to be put in place to optimise the visibility of the site, according to the company’s sector of activity. Then it’s time to define the most effective keywords, optimise internal and external links, and reorganise the pages of the site depending on the positioning and objectives of the website.

Implementation and monitoring, performance measurement

They must then coordinate the implementation of all actions in conjunction with the technical teams. Experts must also manage the SEO teams if these exist, and work together with the content creation teams. They must put in place best practices and follow up to ensure their application. Finally, they must analyse whether the measures put in place have been effective and see if further actions are necessary.

Required skills of the SEO Expert

Knowledge of SEO tools and internet languages

Experts must have in-depth technical knowledge: they must know how to use basic SEO tools such as Google Analytics or Semrush as well as more specific tools. These tools are used during the analytical phase of a project and to measure the results of the actions implemented. It is also useful to have knowledge of HTML, CSS or even Javascript.

Analytical mind and rigour

The SEO Expert must be perfectly comfortable with numbers and master the (many) KPIs essential to their activity. They must also be organised and show great rigour, prioritising tasks and building a precise action plan. Since SEO is a discipline that evolves very quickly, the expert must update their knowledge very regularly, in particular regarding search engine algorithms.

Interpersonal skills

The SEO expert must be a good communicator. They have to work in conjunction with several teams and relay information. The Expert must also have deep knowledge of the company’s field of activity to design a proper SEO strategy. That also involves knowing how to put themselves in the shoes of the target audience.

Within the industry

The SEO profession is increasingly popular because of the thousands of websites being created every day. Companies are engaged in real battles of visibility, and the SEO Expert is at their forefront. SEO experts can work in an agency, in the marketing department of a company, or operate as independent consultants.

Salary of the SEO Expert

The average daily rate fluctuates between €250 and €600.

Training of the SEO Expert

To access this role, it is recommended to have a university degree from a marketing or engineering school.

It is possible to start with a professional license (e.g. SEO or web editor), then complete a master’s degree in digital communication, multimedia and e-commerce.

The competition is strong and it is often necessary to garner several years of experience before obtaining the desired position.

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Uncategorised

Pentester

React.js Developer
React.js is a JavaScript code library. React.js Developer is mainly responsible for front-end web application development.


The pentester is a role related to the field of cybersecurity security. Its name comes from “penetration test.” The main role of a pentester is to ensure the security of information networks and applications (back end of a site, applications, etc.) and protect systems against cyber attacks.

What is the role of the Pentester?


Check website reliability

As the name suggests, the pentester performs tests with controlled intrusions into the company’s computer systems to find possible vulnerabilities.

Fix issues

After the testing stage, the pentester has to find and implement solutions to resolve the flaws identified. They will then have to reinforce and optimize the security of the applications.

Provide advice and guidance

The pentester also plays an advisory role. They must anticipate threats, put in place best practices and recommend more effective protection tools.

Required skills

Programming mastery

The pentester should be proficient and familiar with programming and web programming languages, cryptography, coding systems, and network security auditing (Python, C / C ++, Java, PHP, etc.)

An educational vocation

The pentester must be able to effectively convey encountered flaws to site and application developers. They must therefore be educators with the ability to communicate well with the developers and technical teams, to know how to clearly communicate problems to help manage them as well and quickly as possible.

Rapid action

When an intrusion occurs or a security problem is identified in a computer system, it must be resolved quickly. A poorly protected system can be devastating for the business. The pentester must therefore demonstrate reactivity and proactivity.

Within the industry

A pentester can progress to a managerial position or any other senior position in the field of cybersecurity. Their job is critical in an IT world where cyber attacks are growing more and more recurrent.

Salary

The average daily rate of a pentester fluctuates between €300 and €600.

Training

To be a pentester, you usually need to have an undergraduate or graduate degree in an IT-related discipline and demonstrate at least a base level of cyber security knowledge and experience.

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Job Descriptions Project Manager

E-CRM Project Manager : Job Description

Salesforce Consultant
The Salesforce consultant is on the IT side of customer relations and specialises in the Salesforce ecosystem. Exlpore the role...

Use our template to create a compelling and comprehensive E-CRM PM job description to attract top talent.


The e-CRM (electronic customer relationship management) project manager position is at the crossroads of the IT, marketing and sales functions. This role occupies an important place in the field of customer relations on the web; since it coordinates the implementation of digital campaigns across all of the digital platforms of a company.

Explore also the role of the SOC Analyst: Job Description

What is the role of the e-CRM Project Manager?

Build the appropriate databases

The experts must first identify the target customers in order to adapt all pertinent actions according to the objectives set. They must then define the means to collect all the relevant data for a given customer. For example, age, family situation, opinion on a product, etc., and they must set up the according processes.

Develop programs to connect with customers

Further, the e-CRM Project Manager must use the right methods to create links with customers and retain them. For example by sending email campaigns. The objectives are to better understand the consumer and retain them to develop sales and generate profit. One of the priorities of the position is therefore to analyze the behaviour of users and their browsing habits.

Put in place strategies to offer products that meet customer expectations

In addition, the goal of the e-CRM Project Manager is to provide value to the customer. To meet their purchasing potential and follow the evolution of their tastes. They need to define a strategy for leveraging visitor and customer data and implement e-CRM solutions to offer products adapted to the profile of each contact. They then set up automated campaigns and tracks their actions to measure ROI.

Required skills to

Excellent analytical and project management skills

The e-CRM Project Manager must also know the client and develop a link between them and the company. For this, they must have robust data processing and analytical skills and a strong appetite for project management.

Good ability to interpret customer reactions

Good interpersonal skills are a must here. The expert is in direct contact with the client and must have good interpersonal skills to be able to interpret user behaviours and needs.

Strong technical knowledge of digital tools

The expert in e-CRM Project Management must have perfect knowledge of the various digital tools employed by the company. In order to carry out the relevant analysis, ensure the correct implementation and monitoring of campaigns. They must also master statistical tools.

Also discover the other Project Managements roles and career paths

The E-CRM Project Manager within the industry

This job has been very popular for some years now and keeps attracting more and more young graduates in commerce, IT or marketing. However, there are not that many available positions, and the hiring rate is relatively low due to strong competition.

This role has developed in many sectors of activity: e-commerce, banking, insurance, telecoms …

Salary of the e-CRM Projet Manager

The average daily rate fluctuates between €500 and €900.

Training of the e-CRM Project Manager

Most e-CRM Project Managers have a university-level degree. Studies in sociology and training as a webmaster also help you gain access to this kind of position. But you should know that prior professional experience is essential before becoming an e-CRM Project Manager.

In terms of evolution; after a few years of experience as an expert in e-CRM Project Management, it is possible to occupy a position of marketing director in a relatively technical context.

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Job Descriptions Web Developer

Swift Developer : Job Description

Swift Developer
The Swift Developer role was born together with Apple’s new programming language: Swif. Discover the role with Mission Control Center by Mindquest

Use our template to create a compelling and comprehensive Swift Dev job description to attract top talent.

The Swift developer role was born together with Apple’s new programming language: Swift. The language is specially designed to develop iOS, macOS, Apple TV and Apple Watch applications.

Also explore the role of the Android Developer

Swift was created to replace Objective-C, a ubiquitous language dating back to 1983 and not very flexible in use. Since its first appearance in 2014, the language has quickly gained momentum and popularity among developers for its ease of use and —well, as its name suggests — its speed.

Accordingly, Apple is banking big on Swift to propel its platform moving forward, and most applications being developed today are coded in this language. It’s, therefore, the future of Apple programming — a language you should add to your CV if you plan on working with or for the California company.

What is the role of a Swift developer?

The jobs reserved for a Swift developer are, then, the same as those of any Apple-specific developer. They simply use Swift as their main coding language.

Participate in the assessment of user needs

In order to design “tailor-made” computer programs, developers need to take part in the early stages of the application design process. They participate, thus, in the initial assessment of user needs, in the development and ultimately in the test phase of the prototype.

A good developer should be well informed of innovations via trade and social media, but also by going to industry shows and publisher conferences.

Follow the specifications to develop an application

Usually, the project manager, with whom the developer works closely, establishes the requirements for any development, with whom the developer works closely. The latter will follow these specifications during the creation, testing and updating of the application.

Adapt the software to your needs

Once the app is launched, changes are often necessary both in terms of maintenance and upgrades. Therefore, the Swift developer also supports the training of the software’s end can even help write the user guide in some cases.

Required skills

Excellent technical knowledge

Swift developers must obviously have a deep understanding of the Swift language, as well as possess  complementary capabilities in XHTML, PHP, etc. They must know the Apple universe very well and understand its issues and constraints, both for desktop and for mobile. Knowledge of Objective-C language may also be required.

A strong team spirit

The developer’s job is largely dependent on teamwork. Beyond direct and almost permanent contact with the project manager and other developers, a developer often has also to work with graphic designers, UX experts and the clients themselves.

An analytical mind and rigour

A Swift developer needs to be a good analyst to pinpoint user needs and devise solutions. They must also be rigorous and very well organized to produce quality code and deliver proper software performance.

Within the industry

Formerly outsourced, the developer role has become a real strategic job within companies. Development skills are now key differentiators for teams looking to streamline the software production pipeline and increase the agility of IT operations in general.

Salary of the Swift Developer

The salaries of Swift developers, of course, varies a lot depending on the level of experience, but, for example, the daily rate of a swift contractor tends to oscillate between €350 and €800.

Training of the Swift Developer

Although there is no specific academic path that one must follow to become a Swift Developer, a degree in computer engineering is usually required. However, as it is becoming more and more common in tech, experience and practical know-how take preference over diplomas. At the end of the day, what employers want is that you can demonstrate expertise in Swift language and projects.

Looking to get your feet wet with Swift? Apple’s popular Swift Playgrounds app for iOS and macOS is a great – and free – platform to get you started.

Discover all the web development programming skills and professions